2ND APM LEAD EXECUTIVE SUMMIT
Building Asset Value Through Unified Vision
of Finance and Plant Management
Your presence made this one-day summit a true convergence of finance and operations. Together, we sparked collaboration, shared vision, and new momentum for asset management excellence.
The APM LEAD Executive Summit proudly presents Synergize 2025, a premier one-day event designed to bridge the gap between financial executives and plant managers. This year’s summit will take place on March 18, 2025, at SEDA BGC, an ideal venue for fostering collaboration and innovation within the asset management community. In an era of rapid change and increasing competition, Synergize 2025 addresses the growing need for alignment between financial and operational strategies. By bringing together leaders and decision-makers from both disciplines, the event aims to foster collaboration, enhance cross-functional teamwork, and drive sustainable growth and operational excellence.
This summit is your opportunity to gain cutting-edge insights into the latest trends and strategies shaping the future of asset management. Attendees will explore practical approaches to aligning financial and operational goals, ensuring sustainable success in today’s competitive landscape. By participating, you will engage in meaningful discussions with thought leaders, industry experts, and peers, building connections that strengthen cross-functional collaboration. Whether you’re a financial executive aiming to optimize operational efficiency or a plant manager seeking alignment with financial objectives, Synergize 2025 equips you with the knowledge, tools, and relationships to navigate challenges and seize opportunities in asset management.
Join us at SEDA BGC on March 18, 2025, and be part of this transformative event driving synergy between finance and plant management.
Partner with us at Synergize 2025: Finance and Plant Management Summit and showcase your brand to a targeted audience of decision-makers and industry leaders. Our sponsorship packages are designed to maximize your visibility and engagement, offering exclusive benefits tailored to your objectives.
Nanoprecise Sci Corp is a leading provider of advanced AI-driven predictive maintenance solutions that help industries optimize asset performance, enhance reliability, and achieve sustainability goals. By utilizing cutting-edge technologies such as machine learning, IoT sensors, and real-time data analytics, Nanoprecise offers precise monitoring of industrial equipment. This enables early fault detection, reduced unplanned downtime, and optimized energy usage, empowering industries to progress toward net-zero emissions by minimizing energy waste and operational inefficiencies.
Controltrade Enterprises, as the Authorized Partner for Nanoprecise, brings these innovative solutions to local industries. With extensive experience in business strategy and technology deployment, Controltrade Enterprises ensures that companies implement Nanoprecise solutions seamlessly, enabling them to achieve improved reliability, cost savings, and sustainability goals. Together, they are driving industrial excellence through smart, sustainable technologies.
For more information, visit: https://controltrade.com.ph https://nanoprecise.io
Rizing, a Wipro Company, is a leader in SAP Enterprise Asset Management for energy and natural resources, manufacturing, transportation, telecommunications, defense, life sciences, and state and local education.
With over two decades of experience with SAP, we leverage SAP S/4HANA, SAP Business Technology Platform, geospatial data and our own proprietary solutions to maximize uptime, reduce costs, drive increased reliability and sustainability across the entire lifecycle of your enterprise assets.
Our consultants have real world experience in your industry, which means we understand your challenges know the opportunities to excel. We’re an SAP Gold Partner with Advanced Competency in SAP Business Technology Platform, Essential Competency in Supply Chain and SAP S/4HANA cloud, and Expert Competency in SAP Human Capital Management.
Explore our custom EAM solutions that are designed with your industry in mind and available on the SAP Store.
– Carbon to simplify complex project management.
– Hydrogen, a modern mobile experience supporting maintenance activities in the field or office.
– Mercury to accelerate integrations between SAP and EAM and Geographical Information Systems.
– OmniSpatial which provides easy to use GPS-enabled data collection.
– Cobalt to support planning, estimating, and executing capital asset projects.
For more information, visit: https://rizing.com/
QES specialize in manufacturing, distribution and provision of engineering services for inspection, test, measuring, analytical and automated handling equipment. QES Group of companies has since grown into a leading integrated solution provider with manufacturing capability. With our strong partnerships with suppliers and distributors from all over the world, we strive to provide you with the best solutions for your needs. Our experienced team of over 400 staff, with an average of 30 years in the industry, is dedicated to providing exceptional customer service and technical expertise to help you achieve your goals. Whether you are in research and development or large-scale manufacturing, we have the expertise and resources to help you succeed.
For more information, visit: https://www.qesnet.com/
(LE Lubricants Inc. is the Exclusive Distributor in the Philippines of Lubrication Engineers products and services from the United States. We specialize in supplying high performance Industrial lubricants, maintenance chemicals like degreasers, and innovative solutions to enhance operational efficiency. Our Portfolio includes the Viper Wire Lubricator, which ensures effective wire rope lubrication, and SolnOx, a fuel conditioner designed to optimize combustion for cleaner and more efficient fuel usage. Committed to Quality and Reliability, LE Lubricants Inc. provides comprehensive solutions to meet the demanding needs of industries while promoting sustainability and efficiency.)
For more information, visit: https://www.lelubricants.com.ph/
GHD has established permanent presence in the Philippines in 1998. It provides engineering, environmental, architectural, advisory, digital, and project management services to the energy, water, resources, transportation, and property markets. Its offices in Makati City, Cebu City, and Quezon City are home to its 1,000+ strong workforce.
Globally, GHD has worked with more than 500 organizations across different sectors to develop improved working practices and implement asset management plans and programs for owners, operators, and maintainers, at the strategic, tactical, and operational levels.
By combining advanced experience across every stage of the asset lifecycle, GHD’s industry-leading team provides a whole-of-life approach to deliver practical, tangible, and aligned organizational outcomes.
For more information, visit: https://www.ghd.com/en-ph
DQS Group is one of the leading certification bodies for management systems worldwide. Under the strategic leadership of DQS Holding based in Frankfurt, Germany, all companies of DQS Group strive for one common goal: to improve our customers ‘management systems by offering value- adding assessment services based on more than 200 nationally and internationally recognized standards and specifications.
DQS offices work under various accreditations, e.g. DAkkS, ANAB, etc. With over 2,500 international auditors and experts in virtually every industry sector, DQS ensures a high level of expertise as well as consistency in values and audit principles. Today, the service portfolio of DQS Group comprises assessments and certifications to more than 200 different standards, plus unique company-specific requirements. Our outstanding customer loyalty of 98% proves that our customers see DQS as their preferred partner.
For more information, visit: https://www.dqsglobal.com/en-ph/
PECB, a global certification body, offers diverse education, certification, and certificate programs across 150+ countries. Our objectives include setting certification standards, verifying eligibility, and maintaining ethical practice. We certify professionals, ensure ongoing compliance, and represent stakeholders’ interests. Committed to integrity, professionalism, and fairness, PECB specializes in Information Security, GRC, Privacy, Digital Transformation, Quality Management, and Sustainability. Accredited by prestigious bodies like IAS, UKAS, and KAB, we adhere to ISO/IEC 17024 standards. Associated with IAAR, IPC, and others, we offer programs validated by ANAB and endorsed by industry leaders like CMMC-AB and CNIL.
For more information, visit: https://pecb.com/en
The APM LEAD Executive Summit – Synergize 2025 successfully promoted alignment in asset investment planning and operational strategy between financial executives and plant managers. Technology sponsors, including Nanoprecise, Rizing, QES Technology, and LE Lubricants Inc., showcased solutions and reinforced the summit’s core message: synergy between finance and plant leadership is
Susan Lubell, Chair of the World Partners in Asset Management (WPiAM), officially opened the APM LEAD Synergize 2025 Executive Summit with a dynamic keynote address that called on industry leaders to bridge the gap between finance and operations through effective asset management. “Whether you’re an asset management professional, a finance
March 18, 2025 – APM LEAD 2025 Executive Summit: Synergize — Building Asset Value through Unified Vision of Finance and Plant Management marked a powerful milestone in aligning strategic financial thinking with operational excellence in asset performance management
Rolando J. Paulino III is the Head of Technical Services at Light Rail Manila Corporation, bringing over 20 years of experience in engineering, procurement, and maintenance, primarily in the oil and gas industry. A seasoned mechanical engineer and skilled executive, he excels in managing large-scale maintenance operations and strategic procurement initiatives. Renowned for his transformative leadership, Rolando revitalizes underperforming teams through servant leadership and a commitment to continuous improvement. His exceptional balance of technical expertise and commercial acumen has positioned him as a dynamic leader driving operational excellence and innovation in every role he undertakes.
Anaflor Candelaria is the Assistant Vice President for Asset Management at AboitizPower, bringing extensive expertise in infrastructure and energy asset management. A Registered Civil Engineer and Certified Asset Management Assessor (CAMA), she plays a key role in optimizing asset lifecycle performance and reliability. With a strong background in strategic planning, risk management, and sustainable asset practices, Anaflor ensures that AboitizPower’s assets deliver long-term value and operational excellence. Her leadership and technical proficiency enable her to drive best practices in asset management, aligning business goals with industry standards to enhance efficiency and resilience in the power sector.
Graduated from Mapua Institute of Technology B.S. MECHANICAL ENGINEER POST STUDIES on MBA. Currently the Managing Director of a certifying body and current Director of the Society of Manufacturing Engineers, Manila Chapter 165. Included in the November 2023 issue of CEO INSIGHTS ASIA as one of the TOP TEN LEADERS in the PHILIPPINES. Certified Trainer/Lead Auditor for Management System & Industry Specific. Has lead auditing and subject expertise in ISO 9001, IATF 16949, ISO 14001, ISO 45001, ISO 27001, ISO 50001, ISO 39001, ISO 22301 and extensive experience in several industries for 30 years.
First local lead auditor of Asset Management System ISO 55001 in the Philippines.
First local lead auditor of Road Traffic Safety Management System ISO 39001 in the PHL.
Had training on POKA YOKE (Mistake Proofing), Total Productive Maintenance, Business Performance Measurement, Total Quality Management in Tokyo, Japan, J.I.T., Lean Manufacturing, Strategic Planning, and various Organizational Management Trainings both Domestic and International.
An Asset management and organization development professional who uses consultative and relationship-building skills to educate and to identify opportunities among his clientele. Wins, as he is called by his friends has worked with various multi-national companies for more than 15 years in the areas of Competency Development, Maintenance and Reliability Management, and Organization Development.
Engr. Nenita R. Jimenez is a seasoned civil engineer with extensive expertise in infrastructure planning and development. She serves as Division Chief and Engineer V at the Department of Public Works and Highways (DPWH), leading multi-year infrastructure planning and inter-agency coordination. With a Master’s in Urban and Regional Planning from UP Diliman and ongoing PhD studies in Strategic Management, she specializes in transportation planning, asset preservation, and project evaluation. A registered civil engineer, she actively contributes to institutional capacity development projects and international collaborations. Engr. Jimenez is a member of esteemed engineering organizations, reflecting her commitment to excellence in public infrastructure.
Tom Goodwin is a seasoned professional in the maritime industry, with extensive experience in port operations. His adeptness at handling pressure while prioritizing safety and cost-efficiency stems from years of practical engagement in various port environments. Tom’s proficiency in implementing new procedures and facilitating change underscores his organizational skills and adaptability. His collaborative nature fosters effective teamwork and synergy within diverse operational settings. Currently serving as the Director Technical Asset Management for APAC and Philippines, ICTSI, Tom continues to leverage his expertise to drive excellence and innovation in port engineering practices.
Jason Cruz is the Head of Engineering and Projects at Prime Energy Resources Development B.V., bringing extensive expertise in maintenance execution and project management. Since 2021, he has led engineering initiatives and maintenance strategies, ensuring operational excellence. Previously, he held key leadership roles at Shell, including Head of Maintenance Execution and Offshore Maintenance Team Leader. His career also includes experience as a Global Process Improvement Engineer at The Coca-Cola Company and a Senior Quality Engineer at Intel, where he enhanced FMEA processes and preventive maintenance programs. A mechanical engineer from De La Salle University, Jason is committed to driving efficiency and innovation.
Alvin Ryan C. Ong is a licensed Mechanical Engineer with extensive expertise in maintenance and asset management. He previously served as the Head of Maintenance Operations and Reliability for Water Supply Operations – Booster Management at Maynilad, before transitioning to the Integrated Asset Management division. There, he led the Maynilad Project Stream (EAM Implementation) from 2017 to 2021.
A graduate of the University of Santo Tomas, Alvin also completed the Leadership and Management Development Program (diploma course) at Ateneo CCE. He holds certifications as a Certified Maintenance and Reliability Professional (CMRP) and Lean Six Sigma Greenbelt, combining strong technical knowledge with proven leadership capabilities.
Currently, Alvin is the Head of Maynilad’s Central Maintenance Control Department, where he oversees maintenance planning for key water and wastewater facilities. In this capacity, he also serves as the Business Process Owner for Maynilad’s Enterprise Asset Management System, spearheading the company’s efforts in maintenance digitalization.
Ray is a finance and business transformation expert with over 20 years of leadership in financial management, governance, and strategic growth. He has held key CFO roles at AirAsia Move, AirAsia Philippines, and GCash, driving financial optimization, fintech innovation, and operational excellence. A Certified Public Accountant and Certified Management Accountant, he holds executive credentials from Columbia Business School, Ateneo, and Said Business School. Currently, he serves as CFO of St. Giga, COO of Na-Heal, and a strategic advisor to Techne, leveraging his expertise in financial stewardship, digital transformation, and investment strategy to drive sustainable business growth.
Niels Boom is a Senior Expert for Maintenance Systems and Standards at AboitizPower, specializing in Enterprise Asset Management (EAM) and Asset Performance Management (APM). With a strong background in Oil & Gas, Power Generation, and Food & Beverage industries, he helps organizations optimize asset value through people, processes, and technology. Niels is skilled in Risk-Based Maintenance, RCM, RBI, and Bad Actor Management, ensuring efficient maintenance strategies. He excels in leveraging tools like IBM Maximo, SAP PM, and Infor EAM to drive data-driven decision-making. Passionate about continuous improvement, he empowers teams to align maintenance with business objectives effectively.
Beh Fern Fern is the SEA Business Development Director at Rizing, bringing 25 years of SAP expertise to transformation projects across diverse industries. She has successfully led large-scale systems integration and program management, including ECC and S/4HANA Greenfield implementations. Fern specializes in global template design, standardization strategies, and end-to-end asset management and production planning. Her expertise extends to change management, deployment, training, data transformation, and e-invoicing solutions. With experience on both client and vendor sides, she delivers impactful results by integrating systems, optimizing processes, and driving digital transformation for major national and multinational organizations.
Leong Keng Cheng is the Head of Sales for Southeast Asia at Nanoprecise Sci Corp, leading direct and partner sales across Malaysia, the Philippines, Indonesia, Thailand, Singapore, and Vietnam. With a strong focus on revenue growth, he drives new business pipelines and renewals, ensuring market expansion in the region. Leong excels in developing strategic partnerships and delivering advanced asset monitoring solutions to industries seeking reliability and efficiency. His expertise in sales and business development enables him to navigate diverse markets, helping organizations adopt cutting-edge technologies for predictive maintenance and operational excellence.
Kurt Kenneth Dayrit is the Vice President of PNB Holdings Corporation, bringing extensive expertise in finance, accounting, and taxation. With a strong background in real estate development and management, he excels in strategic finance, investment value creation, and tax policy implementation. A seasoned executive, Kurt is known for developing financial policies, strengthening internal controls, and ensuring regulatory compliance. His leadership fosters operational efficiency, service excellence, and continuous professional growth. Recognized for his collaborative approach, he is a dedicated mentor and coach, committed to driving financial sustainability and aligning business strategies with long-term organizational goals.
Jason Cruz is the Head of Engineering and Projects at Prime Energy Resources Development B.V., bringing extensive expertise in maintenance execution and project management. Since 2021, he has led engineering initiatives and maintenance strategies, ensuring operational excellence. Previously, he held key leadership roles at Shell, including Head of Maintenance Execution and Offshore Maintenance Team Leader. His career also includes experience as a Global Process Improvement Engineer at The Coca-Cola Company and a Senior Quality Engineer at Intel, where he enhanced FMEA processes and preventive maintenance programs. A mechanical engineer from De La Salle University, Jason is committed to driving efficiency and innovation.
Mary-Rose Nadal is the Asset Management and Data Analytics Manager at HEDCOR Group, with over a decade of experience in asset management, data analytics, and maintenance planning. She specializes in developing ISO 55001-compliant asset management systems, optimizing maintenance processes, and aligning strategies with business objectives. At AboitizPower, she played a key role in implementing asset management governance across geothermal, coal, and solar assets. Mary-Rose also led the establishment of asset management strategies at Semirara Mining and Power Corporation for large-scale power complexes. Known for her technical expertise and leadership, she excels in data-driven decision-making and process improvement initiatives.