2ND APM LEAD EXECUTIVE SUMMIT

SYNERGIZE 2025

Building Asset Value Through Unified Vision
of Finance and Plant Management

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Overview

The APM LEAD Executive Summit proudly presents Synergize 2025, a premier one-day event designed to bridge the gap between financial executives and plant managers. This year’s summit will take place on March 18, 2025, at SEDA BGC, an ideal venue for fostering collaboration and innovation within the asset management community. In an era of rapid change and increasing competition, Synergize 2025 addresses the growing need for alignment between financial and operational strategies. By bringing together leaders and decision-makers from both disciplines, the event aims to foster collaboration, enhance cross-functional teamwork, and drive sustainable growth and operational excellence.

Why Attend Synergize 2025?

This summit is your opportunity to gain cutting-edge insights into the latest trends and strategies shaping the future of asset management. Attendees will explore practical approaches to aligning financial and operational goals, ensuring sustainable success in today’s competitive landscape. By participating, you will engage in meaningful discussions with thought leaders, industry experts, and peers, building connections that strengthen cross-functional collaboration. Whether you’re a financial executive aiming to optimize operational efficiency or a plant manager seeking alignment with financial objectives, Synergize 2025 equips you with the knowledge, tools, and relationships to navigate challenges and seize opportunities in asset management.

Join us at SEDA BGC on March 18, 2025, and be part of this transformative event driving synergy between finance and plant management.

Who Should Attend?

  • CFO
  • Plant Manager
  • VP of Operations
  • Director of Financial Planning
  • Head of Engineering
  • Finance Director
  • Operations Director
  • Reliability Engineer
  • Asset Manager
  • Strategic Planner
  • Chief Investment Officer
  • VP of Asset Management
  • Operations Analyst
  • Energy Manager
  • Controller
  • Head of Finance
  • Chief Operations Officer
  • Maintenance Manager
  • Asset Reliability Engineer
  • Financial Controller
  • Plant Operations Manager
  • Reliability Specialist
  • Procurement Manager
  • CTO
  • VP of Product
  • Development
  • R&D Manager
  • Financial Analyst

2024 Sustainable Futures
Highlights

Program

08:00 - 09:00 AM
08:00 - 09:00 AM

Registration

09:00 - 09:20 AM
09:00 - 09:20 AM

Opening Remarks

09:20 - 09:45 AM
09:20 - 09:45 AM

Networking Activity 1

09:45 - 10:15 AM
09:45 - 10:15 AM

Networking Break
(15-min Technology Showcase)

10:15 - 11:45 AM
10:15 - 11:45 AM

Plenary Session 1
(Aligning Financial Strategies with Operational Goals for Maximum Impact)

11:45 - 01:00 PM
11:45 - 01:00 PM

Lunch
(15-min Technology Showcase)

  

01:00 - 01:30 PM
01:00 - 01:30 PM

Networking Activity 2

01:30 - 03:00 PM
01:30 - 03:00 PM

Plenary Session 2
(Overcoming Roadblocks: Strategies for Securing Support for Reliability and Maintenance Initiatives)

03:00 - 03:30 PM
03:00 - 03:30 PM

Networking Break
(15-min Technology Showcase)

 

03:30 - 05:00 PM
03:30 - 05:00 PM

Plenary Session 3
(Driving Sustainable Growth: Balancing Financial Prudence with Operational Excellence)

05:00 - 05:10 PM
05:00 - 05:10 PM

Closing Remarks

05:10 - 05:30 PM
05:10 - 05:30 PM

Toast & Picture Taking

High Level
Plenary Sessions

Plenary Discussion 1:

Aligning Financial Strategies with Operational Goals for Maximum Impact

Explore methodologies for integrating financial planning with plant operations to optimize investment returns. This session will delve into practical approaches for ensuring that financial decisions are aligned with operational objectives, enhancing value delivery and strategic alignment

Ms. Shireen Prince

Chief Asset Management Officer

Aboitiz Power

Mr. Rolando Paulino III

Head of Technical Services

Light Rail Manila Corporation

Plenary Discussion 2:

Overcoming Roadblocks: Strategies for Securing Support for Reliability and Maintenance Initiatives

Address common challenges faced when championing reliability and maintenance programs. This session will offer strategies for gaining approval for necessary resources, shifting from reactive to proactive maintenance, and breaking down organizational barriers.

Mr. Thomas Goodwin

Director of Engineering

Manila International Container Terminal

Mr. Jason Cruz

Head Of Engineering and Projects

Prime Energy Resources Development, B.V.

Mr. Alvin Ong

Head Central Maintenance Control Department

Maynilad

Plenary Discussion 3:

Driving Sustainable Growth: Balancing Financial Prudence with Operational Excellence

Explore strategies for achieving sustainable growth by balancing financial oversight with operational excellence. This session will discuss how to align financial strategies with sustainability goals, ensuring long-term success and resilience in a competitive market.

Ms. Beh Fern Fern

SEA Business Development Director

Rizing

Mr. Ernest Jose Fortune

Chief Financial Officer

Enderun Colleges

Ms. Mary-Rose Nadal

AM & DM Manager

HEDCOR Group

Attending Companies

Speaking Opportunities:

Why Sponsor

Partner with us at Synergize 2025: Finance and Plant Management Summit and showcase your brand to a targeted audience of decision-makers and industry leaders. Our sponsorship packages are designed to maximize your visibility and engagement, offering exclusive benefits tailored to your objectives.

Unlock Exclusive Sponsorship Benefits

Each sponsorship level provides unparalleled opportunities to elevate your brand, including:
  • Advertising Opportunities: Position your brand prominently throughout the event with customized advertising placements across various channels, from event materials to digital promotions.
  • Speaking Engagements: Share your expertise with a captive audience by securing a speaking slot to highlight your solutions, success stories, and thought leadership.
  • Exhibition Space: Create an interactive presence with a dedicated exhibition booth, allowing you to connect directly with attendees and showcase your products or services.
By becoming a sponsor, you not only amplify your reach but also reinforce your commitment to driving innovation, collaboration, and excellence in asset management. Explore the sponsorship levels and discover how we can help you achieve your goals at Synergize 2025.

Why Sponsor

SHOWCASE YOUR BRAND

CONNECT WITH INDUSTRY EXPERTS

CONTRIBUTE TO THE DEVELOPMENT OF THE FIELD

Sponsorship Opportunities:

Advisory Council

CAMA, MBA, MScENG, BScENG

Chief Asset Management Officer

Aboitiz Power Corporation

Dr. Abegail Tongco

PhD

Director, Training & Consulting Group

Profiles Group of Companies

Mr. Voltaire Jerome Cruz

MBA

General Manager-Field Execution Optimization

Shell Shared Services Asia B.V.

Mr. Thomas Goodwin

Director of Engineering

Manila International Container Terminal

Mr. Paulino Rolando III

RME, MBA

Chief Operating Officer

Light Rail Manila Corporation

Mr. Toribio Noel Ilao

CSAM, CAMA

Director IV - Bureau of Equipment

Department of Public Works and Highways
(DPWH)

Mr. Marco Antonio "Dingdong" Altarejos

RME

Onshore Installation Manager/Plant Manager

Prime Energy Resource Development B.V.

Mr. Gener Magadia

CMRP, RME

Senior Reliability Manager

JG Summit Olefins Corporation

Mr. Jason Mendoza

CMRP, REE

Reliability Manager

JG Summit Olefins Corporation

Mr. Glenn Mark Pamplona

RME

Mechanical Team Lead

Prime Energy Resource Development B.V.

Mr. Daniel Jr. "Junjun" Benito

Asset Integrity Management

Energy Development Corporation

Erwin Bernal

MBA, CAMA

President

Erudite Reliability Services OPC

Sponsors

LUNCHEON SPONSOR

About

Nanoprecise Sci Corp is a leading provider of advanced AI-driven predictive maintenance solutions that help industries optimize asset performance, enhance reliability, and achieve sustainability goals. By utilizing cutting-edge technologies such as machine learning, IoT sensors, and real-time data analytics, Nanoprecise offers precise monitoring of industrial equipment. This enables early fault detection, reduced unplanned downtime, and optimized energy usage, empowering industries to progress toward net-zero emissions by minimizing energy waste and operational inefficiencies.

Controltrade Enterprises, as the Authorized Partner for Nanoprecise, brings these innovative solutions to local industries. With extensive experience in business strategy and technology deployment, Controltrade Enterprises ensures that companies implement Nanoprecise solutions seamlessly, enabling them to achieve improved reliability, cost savings, and sustainability goals. Together, they are driving industrial excellence through smart, sustainable technologies.

For more information, visit: https://controltrade.com.ph  https://nanoprecise.io

Networking Break Sponsor + Kiosk Sponsor

About

Rizing, a Wipro Company, is a leader in SAP Enterprise Asset Management for energy and natural resources, manufacturing, transportation, telecommunications, defense, life sciences, and state and local education.

With over two decades of experience with SAP, we leverage SAP S/4HANA, SAP Business Technology Platform, geospatial data and our own proprietary solutions to maximize uptime, reduce costs, drive increased reliability and sustainability across the entire lifecycle of your enterprise assets.

Our consultants have real world experience in your industry, which means we understand your challenges know the opportunities to excel. We’re an SAP Gold Partner with Advanced Competency in SAP Business Technology Platform, Essential Competency in Supply Chain and SAP S/4HANA cloud, and Expert Competency in SAP Human Capital Management.

Explore our custom EAM solutions that are designed with your industry in mind and available on the SAP Store.
– Carbon to simplify complex project management.
– Hydrogen, a modern mobile experience supporting maintenance activities in the field or office.
– Mercury to accelerate integrations between SAP and EAM and Geographical Information Systems.
– OmniSpatial which provides easy to use GPS-enabled data collection.
– Cobalt to support planning, estimating, and executing capital asset projects.

For more information, visit: https://rizing.com/

Kiosk Sponsor

About

(LE Lubricants Inc. is the Exclusive Distributor in the Philippines of Lubrication Engineers products and services from the United States. We specialize in supplying high performance Industrial lubricants, maintenance chemicals like degreasers, and innovative solutions to enhance operational efficiency. Our Portfolio includes the Viper Wire Lubricator, which ensures effective wire rope lubrication, and SolnOx, a fuel conditioner designed to optimize combustion for cleaner and more efficient fuel usage. Committed to Quality and Reliability, LE Lubricants Inc. provides comprehensive solutions to meet the demanding needs of industries while promoting sustainability and efficiency.)

For more information, visit: https://www.lelubricants.com.ph/

NETWORKING BREAK SPONSOR

About

GHD has established permanent presence in the Philippines in 1998. It provides engineering, environmental, architectural, advisory, digital, and project management services to the energy, water, resources, transportation, and property markets. Its offices in Makati City, Cebu City, and Quezon City are home to its 1,000+ strong workforce.

Globally, GHD has worked with more than 500 organizations across different sectors to develop improved working practices and implement asset management plans and programs for owners, operators, and maintainers, at the strategic, tactical, and operational levels.

By combining advanced experience across every stage of the asset lifecycle, GHD’s industry-leading team provides a whole-of-life approach to deliver practical, tangible, and aligned organizational outcomes.

For more information, visit: https://www.ghd.com/en-ph

NETWORKING BREAK SPONSOR

About

DQS Group is one of the leading certification bodies for management systems worldwide. Under the strategic leadership of DQS Holding based in Frankfurt, Germany, all companies of DQS Group strive for one common goal: to improve our customers ‘management systems by offering value- adding assessment services based on more than 200 nationally and internationally recognized standards and specifications.

DQS offices work under various accreditations, e.g. DAkkS, ANAB, etc. With over 2,500 international auditors and experts in virtually every industry sector, DQS ensures a high level of expertise as well as consistency in values and audit principles. Today, the service portfolio of DQS Group comprises assessments and certifications to more than 200 different standards, plus unique company-specific requirements. Our outstanding customer loyalty of 98% proves that our customers see DQS as their preferred partner.

For more information, visit: https://www.dqsglobal.com/en-ph/

REGISTRATION SPONSOR

About

PECB, a global certification body, offers diverse education, certification, and certificate programs across 150+ countries. Our objectives include setting certification standards, verifying eligibility, and maintaining ethical practice. We certify professionals, ensure ongoing compliance, and represent stakeholders’ interests. Committed to integrity, professionalism, and fairness, PECB specializes in Information Security, GRC, Privacy, Digital Transformation, Quality Management, and Sustainability. Accredited by prestigious bodies like IAS, UKAS, and KAB, we adhere to ISO/IEC 17024 standards. Associated with IAAR, IPC, and others, we offer programs validated by ANAB and endorsed by industry leaders like CMMC-AB and CNIL.

For more information, visit: https://pecb.com/en

S.Prince (1)

Ms. Shireen Prince
CAMA, MBA, MScEng, BScEng

Chief Asset Management Officer

Aboitiz Power

About

Engr. Shireen Prince, FaCSAM, MBA, MScEng, is a distinguished leader in asset management with over 20 years of experience in the power generation and energy industries. As Chief Asset Management Officer at Aboitiz Power, she specializes in developing and executing strategies to optimize asset performance, extend equipment lifespan, and minimize downtime. Shireen has overseen lifecycle and performance management for fleets comprising 87 thermal units and established assurance methodologies rooted in WANO and EPRI principles. With a robust background in technical services and large-scale operations, she is recognized for driving operational excellence and advancing industry standards in asset management.

Sessions

March 18, 2025
(10:15 - 11:45 AM)

"Aligning Financial Strategies with Operational Goals for Maximum Impact " (Plenary Session 1)

D.Paulino

Mr. Rolando Paulino III,
RME, MBA

Head of Technical Services

Light Rail Manila Corporation

About

Rolando J. Paulino III is the Head of Technical Services at Light Rail Manila Corporation, bringing over 20 years of experience in engineering, procurement, and maintenance, primarily in the oil and gas industry. A seasoned mechanical engineer and skilled executive, he excels in managing large-scale maintenance operations and strategic procurement initiatives. Renowned for his transformative leadership, Rolando revitalizes underperforming teams through servant leadership and a commitment to continuous improvement. His exceptional balance of technical expertise and commercial acumen has positioned him as a dynamic leader driving operational excellence and innovation in every role he undertakes.

Sessions

March 18, 2025
(10:15 - 11:45 AM)

"Aligning Financial Strategies with Operational Goals for Maximum Impact " (Plenary Session 1)

T.Goodwin (1)

Mr. Thomas Goodwin

Director, Technical Asset Management for APAC and Philippines

International Container Terminal Services, Inc.

About

Tom Goodwin is a seasoned professional in the maritime industry, with extensive experience in port operations. His adeptness at handling pressure while prioritizing safety and cost-efficiency stems from years of practical engagement in various port environments. Tom’s proficiency in implementing new procedures and facilitating change underscores his organizational skills and adaptability. His collaborative nature fosters effective teamwork and synergy within diverse operational settings. Currently serving as the Director Technical Asset Management for APAC and Philippines, ICTSI, Tom continues to leverage his expertise to drive excellence and innovation in port engineering practices.

Sessions

March 18, 2025
(01:30 - 03:00 PM)

"Overcoming Roadblocks: Strategies for Securing Support for Reliability and Maintenance Initiatives " (Plenary Session 2)

R.Khan_Webinar

Jason Cruz

Head Of Engineering and Projects

Prime Energy Resources Development, B.V.

About

Jason Cruz is the Head of Engineering and Projects at Prime Energy Resources Development B.V., bringing extensive expertise in maintenance execution and project management. Since 2021, he has led engineering initiatives and maintenance strategies, ensuring operational excellence. Previously, he held key leadership roles at Shell, including Head of Maintenance Execution and Offshore Maintenance Team Leader. His career also includes experience as a Global Process Improvement Engineer at The Coca-Cola Company and a Senior Quality Engineer at Intel, where he enhanced FMEA processes and preventive maintenance programs. A mechanical engineer from De La Salle University, Jason is committed to driving efficiency and innovation.

Sessions

March 18, 2025
(01:30 - 03:00 PM)

"Overcoming Roadblocks: Strategies for Securing Support for Reliability and Maintenance Initiatives " (Plenary Session 2)

R.Khan_Webinar (1)

Alvin Ong

Head Central Maintenance Control Department

Maynilad

About

Alvin Ryan C. Ong is a licensed Mechanical Engineer with extensive expertise in maintenance and asset management. He previously served as the Head of Maintenance Operations and Reliability for Water Supply Operations – Booster Management at Maynilad, before transitioning to the Integrated Asset Management division. There, he led the Maynilad Project Stream (EAM Implementation) from 2017 to 2021.

A graduate of the University of Santo Tomas, Alvin also completed the Leadership and Management Development Program (diploma course) at Ateneo CCE. He holds certifications as a Certified Maintenance and Reliability Professional (CMRP) and Lean Six Sigma Greenbelt, combining strong technical knowledge with proven leadership capabilities.

Currently, Alvin is the Head of Maynilad’s Central Maintenance Control Department, where he oversees maintenance planning for key water and wastewater facilities. In this capacity, he also serves as the Business Process Owner for Maynilad’s Enterprise Asset Management System, spearheading the company’s efforts in maintenance digitalization.

Sessions

March 18, 2025
(01:30 - 03:00 PM)

"Overcoming Roadblocks: Strategies for Securing Support for Reliability and Maintenance Initiatives " (Plenary Session 2)

B.Fern

Ms. Beh Fern Fern

SEA Business Development Director

Rizing

About

Beh Fern Fern is the SEA Business Development Director at Rizing, bringing 25 years of SAP expertise to transformation projects across diverse industries. She has successfully led large-scale systems integration and program management, including ECC and S/4HANA Greenfield implementations. Fern specializes in global template design, standardization strategies, and end-to-end asset management and production planning. Her expertise extends to change management, deployment, training, data transformation, and e-invoicing solutions. With experience on both client and vendor sides, she delivers impactful results by integrating systems, optimizing processes, and driving digital transformation for major national and multinational organizations.

Sessions

March 18, 2025
(03:30 - 05:00 PM)

"Driving Sustainable Growth: Balancing Financial Prudence with Operational Excellence " (Plenary Session 3)

E.Fortune

Ernest Jose Fortune

Chief Financial Officer

Enderun Colleges

About

Fortune Ernest Jose is the Chief Financial Officer at Enderun Colleges, with over 15 years of expertise in auditing, taxation, and corporate finance. Reporting to the CEO of Udenna Group’s Education Pillar, he is responsible for overseeing financial health, strategic planning, and risk management. A BOA-accredited CPA with an MBA, Fortune has a strong track record of reducing costs, streamlining processes through finance digitalization, and fostering high-performing teams. Proficient in SAP, Oracle, and Hyperion, he is skilled in compliance, transfer pricing, mergers and acquisitions, and corporate fundraising. Fortune’s leadership reflects his dedication to driving financial efficiency and organizational success.

Sessions

March 18, 2025
(03:30 - 05:00 PM)

"Driving Sustainable Growth: Balancing Financial Prudence with Operational Excellence " (Plenary Session 3)

R.Khan_Webinar (2)

Mary-Rose Nadal

AM & DM Manager

HEDCOR Group

About

Mary-Rose Nadal is the Asset Management and Data Analytics Manager at HEDCOR Group, with over a decade of experience in asset management, data analytics, and maintenance planning. She specializes in developing ISO 55001-compliant asset management systems, optimizing maintenance processes, and aligning strategies with business objectives. At AboitizPower, she played a key role in implementing asset management governance across geothermal, coal, and solar assets. Mary-Rose also led the establishment of asset management strategies at Semirara Mining and Power Corporation for large-scale power complexes. Known for her technical expertise and leadership, she excels in data-driven decision-making and process improvement initiatives.

Sessions

March 18, 2025
(03:30 - 05:00 PM)

"Driving Sustainable Growth: Balancing Financial Prudence with Operational Excellence " (Plenary Session 3)