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ASSET PERFORMANCE MANAGEMENT

APM LEAD

LEADERSHIP, ENGINEERING, ADVANTAGE

Conference & Exhibition

July, 2025

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APM LEAD is a conference and exhibition that gathers professionals from various asset-intensive industries to discuss innovations and strategies in Asset Performance Management (APM). The event focuses on enhancing the efficiency and reliability of industrial assets through technology, data-driven solutions, and collaboration. Attendees explore topics such as improving operational performance, reducing downtime, predictive maintenance, and leveraging emerging technologies like AI and IoT. The goal of APM LEAD is to foster knowledge-sharing and partnerships that help industries optimize their assets while addressing broader challenges like sustainability and resource management

WORKSHOPS

FOCUSED DISCUSSIONS & INTERACTIVE LESSONS

PLENARY SESSIONS

CONNECTING EXPERIENCE & EXPERTISE

TECHNICAL SESSIONS

CHOOSE YOUR TOPIC OF INTEREST

EXHIBITION

EMPHASIZE UNIQUE SELLING POINT

Delegate

  • Enhance your plants reliability
  • Foster Valuable Connection
  • Stay updated on cutting edge technologies
  • Increase your value to the company
  • Implement solutions
  • Save on expenses
  • Expand business opportunities
  • Attend a day of workshops
  • Share insights with colleagues
  • Invest in growth
Attend

Speaker

  • Gain recognition from your industry peers 
  • Contribute to the advancement and education of attendees
  • Showcase your work, lessons learned, success stories, results, and expertise
  • Earn course hours toward your industry continuing professional development certifications
  • Complimentary registration to the event for the primary presenter
  • Have your paper published in the Asset IQ Magazine
Present

Sponsor

  •  Speaking opportunity
  • Exhibit your products and services
  • Place your brand all throughout the conference event materials
  • Network and collaborate with the guests on a one-on-one meeting session
  • Have your marketing materials published on all conference websites and social media pages
  • Get access to the post event report with the guest contact details
Exhibit

CO-LOCATED EVENT

Association of Maintenance and Reliability Practitioners of the Philippines (AMRPP)

2nd

GENERAL ASSEMBLY

KEYNOTE SPEAKER:

Ms. Reverie Pure Sapaen

Director IV, Governance Staff - Office of the Director​

National Economic and Development Authority​

Mr. Rolando G. Pacquiao

President and Chief Operating Officer

Hedcor Group

2024 THEME

SUSTAINABLE FUTURES: ENGINEERING AND ASSET MANAGEMENT FOR GLOBAL GOALS

2024 ADVISORY COUNCIL

Ms. Shireen Prince

CSAM, MBA, MScENG, BScENG

Chief Asset Management Officer

Aboitiz Power Corporation

Dr. Abegail Tongco

PhD

Director, Training & Consulting Group

Profiles Group of Companies

Mr. Voltaire Jerome Cruz

MBA

General Manager-Field Execution Optimization

Shell Shared Services Asia B.V.

Mr. Thomas Goodwin

Director of Engineering

Manila International Container Terminal

Mr. Rolando Paulino III

RME, MBA

Chief Operating Officer

Light Rail Manila Corporation

Mr. Toribio Noel Ilao

CSAM, CAMA

Director IV - Bureau of Equipment

Department of Public Works and Highways
(DPWH)

Mr. Marco Antonio "Dingdong" Altarejos

RME

Head of Operations

Prime Energy Resource Development B.V.

Mr. Gener Magadia

CMRP, RME

Senior Reliability Manager

JG Summit Olefins Corporation

Mr. Jason Mendoza

CMRP, REE

Reliability Manager

JG Summit Olefins Corporation

Mr. Glenn Mark Pamplona

RME

Mechanical Team Lead

Prime Energy Resource Development B.V.

Mr. Daniel Jr. "Junjun" Benito

Asset Integrity Management

Energy Development Corporation

Erwin Bernal

MBA, CAMA

President

Erudite Reliability Services OPC

Sustainable Futures 2024 Highlights

Job Title Attendees

Industry Attendees

Company Attendees

View Event Report

Meet Our Official Sponsors & Partners

2024 SPONSORS

Latest Posts

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APM LEADCon 2024: Key Plenary Sessions on Sustainable Asset Management

The APM LEADCon 2024: Sustainable Futures, held from July 3-5, 2024, at Citadines BayCity Manila, gathered industry leaders and professionals in asset management and reliability to discuss pressing topics centered around sustainability and innovation. Through a series of insightful plenary sessions, participants explored strategies for aligning...
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APM LEAD 2024: A UN SDG Accelerating Initiative (POST EVENT)

APM LEAD 2024: A UN SDG Accelerating Initiative (POST EVENT)

Manila, Philippines – July 3-5, 2024 – The APM LEAD Conference and Exhibition 2024, themed "Sustainable Futures," concluded successfully after three days of insightful discussions, innovative exhibitions, and impactful networking. Held from July 3-5 at the Citadines Bay City Manila, the event brought together thought leaders, industry...
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APM LEADCon 2024 – Sustainable Futures: Highlighting the Visionary Keynote Speakers

From July 3rd to 5th, 2024, APM LEADCon 2024 brought together industry leaders under the theme “Sustainable Futures.” The conference focused on accelerating progress towards the United Nations Sustainable Development Goals (SDGs) by exploring how Asset Performance Management Leadership, Engineering, Advantage (APM LEAD) can address global...
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Copyright © 2024 APM LEADCon

Organized by:

Copyright © 2024 APM LEADCon

Ms. Reverie Pure Sapaen​

Director IV, Governance Staff - Office of the Director​​

National Economic and Development Authority​​

About

Atty. Reverie Pure Garcia Sapaen is Director IV of the National Economic and  Development Authority-Governance Staff. She specializes in policy review and  formulation, as well as monitoring and assessing of governance and SDG  frameworks of the Philippine Development Plan.  

She is the Head of the Secretariat to the DBCC’s Subcommittee on Sustainable  Development Goals, and Head of the Secretariat to the Inter-agency Committee on  Good Governance. 

She served as the legal focal for Build-Operate-Transfer (BOT), Public–Private  Partnership (PPP), and Joint Venture (JV) matters from 2011-2018.  

She is a Lee Kuan Yew Senior Fellow in Public Policy. She is an LlB graduate of the  San Beda College of Law, Mendiola, Manila; and a Political Science graduate of UP  Diliman. 

She was a litigation lawyer at De Leon and Desiderio Law Office prior to joining the  NEDA in 2011.

Mr. Rolando G. Pacquiao​

President and Chief Operating Officer​

Hedcor Group​

About

Rolando Pacquiao is marked on his relentless pursuit of innovation and a deep commitment to
addressing pressing challenges. Armed as an Electronics and Communications Engineer, he is at
the forefront of transformative developments in the fields of food and energy.
Under Pilmico Foods Corporation, he started as an Instrumentation and Control Systems Engineer
in 1996. That same year, he joined the Flour Mill Manufacturing and Operations Management
conference in Cremona Italy. It was in 2001 when he was awarded as Best Employee, and was
then promoted as a Yeast Production Manager the year after.
As his role expanded further as a Feedmill Production Manager in 2007, so is his business acumen.
He was a delegate in conferences in the United States of America namely the Animal Feed
Manufacturing and Operations Management in Kansas State University; and the Feed Mill Plant
Operations in Land O’Lakes Purina Feeds LLC. It was in his leadership that the food operation
shifted to PLC/SCADA.
Because of his strong desire to be part of the green energy solution, he ventured to Hedcor as the
Vice President for Mindanao Operations in 2011, then as the Vice President for Operations in 2017.
Since 2021, he serves as the President and COO of Hedcor Group where he revolutionizes the
automation of power plants’ operations, and pursues significant growth in its renewable energy
generation portfolio.

Ms. Shireen Prince,
CAMA, MBA, MScEng, BSc Eng

Chief Asset Management Officer

Aboitiz Power Corporation

About

Experienced Chief Asset Management Officer with a proven track record in driving asset management processes in alignment with ISO 55001. Adept at providing governance and assurance monitoring, developing strategic asset management plans, and reporting on key performance indicators. Skilled in risk management, Capex investments, and effective communication of asset transitions. Holds an MBA from Henley Business School and certified as a WPiAM Asset Management Assessor. An accomplished leader with extensive expertise in power generation, performance management, and business planning. Formerly held positions as Vice President for Technical Services Coal Business Unit, General Manager (Acting) at Eskom Generation, and Chief Operating Officer (Acting) at Eskom Rotek Industries. Holds an MSc in Engineering and a Bachelor’s in Electrical Engineering.

Sessions

July 5, 2024
(09:00 - 10:15 AM)

"Enhancing Asset Reliability to Foster Industry Innovation and Infrastructure (SDG 9)" (Plenary Session 4)

Ms. Abegail Tongco,
PhD

Training and Consulting Division Director

HR-OD Consultant, Profiles Group of Companies

About

Dr. Abegail Tongco has been in the HR and OD practice for more than 15 years. As an HR and OD consultant and trainer; she has been exposed to companies in the banking and finance, BPO, KPO, energy, water utility, academe, food and beverage, manufacturing, construction and engineering, website and software development, architectural and engineering consulting, real estate development, mining, hospitality, printing and publishing industries. She has implemented consulting projects for GOCCs, national government agencies and local government units, as well. She is the Training and Consulting Division Director and concurrently also the VisMin Regional Director of the Profiles Group of Companies. She is currently the Board Secretary of the Board of Trustees (BOT) of the Philippine Society for Talent Development (PSTD) National as the PSTD Programs Committee Trustee-in-Charge. She is a certified Shared Leadership Coach and Team Coach, PxT, DISC and Genos EI practitioner. She is likewise a certified Kahoot content creator. She graduated with a college degree in Bachelor of Arts in Social Sciences – Psychology. She earned her graduate degrees of Masters in Business Management and PhD in Organization Development.

 

Sessions

July 3, 2024
(10:45 - 12:00 NN)

"Policy, Partnerships, and Performance: Collaborative Frameworks for SDG Progress" (Plenary Session 1)

Mr. Voltaire Jerome Cruz,
MBA

General Manager-Field Execution Optimization

Shell Shared Services Asia B.V. (Technical Asset Operations)

About

Mr. Voltaire Cruz the General Manager of Field Execution Optimization at Shell Shared Services Asia B.V., brings a wealth of expertise and leadership to the table. With a collaborative, integrative, and action-oriented mindset honed over 25 years, he’s adept at optimizing asset management strategies. Cruz is known for his unwavering commitment to safety and his track record of delivering exceptional plant reliability and availability while controlling costs effectively. His tenure at Shell Shared Services Asia B.V. underscores his dedication to driving operational excellence and efficiency in the energy sector, making him an invaluable asset to the organization.

Sessions

July 4, 2024
(09:00 - 10:15 AM)

"Enhancing Sustainable Asset Management Through Data Analytics " (Plenary Session 2)

Mr. Thomas Goodwin

Director of Engineering

Manila International Container Terminal

About

Tom Goodwin is a seasoned professional in the maritime industry, with extensive experience in port operations. His adeptness at handling pressure while prioritizing safety and cost-efficiency stems from years of practical engagement in various port environments. Tom’s proficiency in implementing new procedures and facilitating change underscores his organizational skills and adaptability. His collaborative nature fosters effective teamwork and synergy within diverse operational settings. Currently serving as the Director of Engineering at Manila International Container Terminal (MICT, ICTSI), Tom continues to leverage his expertise to drive excellence and innovation in port engineering practices. Such innovations managed are the design and start up of the fully automated container terminal in Melbourne Australia (VICT, ICTSI), the first hybrid RTG Cranes in Philippines, the most advanced and largest STS Cranes in the Philippines, as well as multiple successes in the Reliability and Asset Management fields. Tom is also helping guide and deliver positive growth and change as MICT’s Sustainability Champion.

Sessions

July 4, 2024
(09:00 - 10:15 AM)

"Enhancing Sustainable Asset Management Through Data Analytics " (Plenary Session 2)

Mr. Rolando Paulino III,
RME, MBA

Chief Operating Officer

Light Rail Manila Corporation

About

An experienced executive and mechanical engineer with extensive background in contracting, procurement, engineering and maintenance with a total experience of 23 years in the oil and gas industry. Possesses a good balance of technical and commercial management skills mainly focused on executing large maintenance activities and strategic procurement, respectively. A transformative leader who has the ability to improve struggling teams and make them successful using a combination of servant leadership and continuous improvement techniques.

Sessions

July 5, 2024
(09:00 - 10:15 AM)

"Enhancing Asset Reliability to Foster Industry Innovation and Infrastructure (SDG 9) " (Plenary Session 4)

Mr. Toribio "Noel" Ilao

Director

Department of Public Works and Highways of the Philippines

About

Engineer Toribio Noel L. Ilao is an accomplished professional with expertise in physical asset management and engineering. He served as a Professional Physical Asset Management Advisor for the Department of Public Works and Highways (DPWH) for over three years before becoming the Director IV of the Bureau of Equipment (BOE) at the age of 38, the youngest ever appointed in DPWH’s history. He revamped DPWH’s fleet and facilities management program, focusing on Strategic Asset Lifecycle Management. He also improved the DPWH Dredging Operations using sound management and engineering approaches. Engineer Ilao holds a Bachelor’s degree in Mining Engineering and is pursuing a Master’s in Innovation and Management. He has undergone leadership and technical training programs at renowned institutions, including the University of Oxford and MIT. His diverse background and commitment to continuous growth make him a highly accomplished professional.

Sessions

July 4, 2024
(09:00 - 10:15 AM)

"Enhancing Sustainable Asset Management Through Data Analytics " (Plenary Session 2)

July 4, 2024
(01:00 - 02:15 PM)

"Circular Economy and Waste Minimization in Asset Management " (Plenary Session 3)

Mr. Marco "Dingdong" Altarejos

Head of Operations

Prime Energy Resources Development, BV

About

Engr. Dingdong has more than 2 decades of experience in the energy industry. A Certified Technical Authority (TA2) in MRTA (Maintenance Reliability and Turn Around). His subject matter expertise include Causal Learning investigations, Asset Management, Reliability/Risk based management.

Sessions

July 5, 2024
(09:00 - 10:15 AM)

"Enhancing Asset Reliability to Foster Industry Innovation and Infrastructure (SDG 9)" (Plenary Session 4)

Mr. Gener Magadia
CMRP, REE

Snr. Reliability Manager

JG Summit Olefins Corporation

About

Gener Magadia is a highly experienced Certified Maintenance Reliability Professional (CMRP) with 30 years of expertise in maintenance and reliability improvement initiatives across various chemical industries. He has held positions as an instrumentation and controls engineer, automation engineer, and maintenance reliability professional. Currently serving as the Sr. Reliability Manager at JG Summit Olefins Corporation, Gener oversees the daily activities of the Reliability Engineering, Condition Monitoring, and Asset Integrity teams within the Maintenance Division. His extensive experience spans process instrumentation, automation, project engineering, and implementing maintenance process and plant reliability improvement projects.

Mr. Jason Mendoza
CMRP, REE

Reliability Manager

JG Summit Olefins Corporation

About

A certified maintenance and reliability professional (CMRP) with 22 years of experience in the Petrochemical Industry. Currently, the Reliability Manager of JG Summit Olefins Corporation who leads RCA, Asset Criticality, RCM and PMO Agile Projects. Advocates learning and shares his knowledge and experience though training and consulting.

Presently, the VP- External and a member of the board of directors of AMRPP, Association of Maintenance and Reliability Practitioners of the Philippines.

Sessions

July 5, 2024
(09:00 - 10:15 AM)

"Enhancing Asset Reliability to Foster Industry Innovation and Infrastructure (SDG 9)" (Plenary Session 4)

Mr. Glenn Mark Pamplona
RME

Mechanical Team Lead

Prime Energy Resources Development, BV

About

Engr. Glenn Pamplona is a highly skilled Rotating Equipment and Reliability Engineering Specialist with over 14 years of experience in the energy industry. Currently, he works at Prime Energy as a Rotating Equipment and Reliability Engineering Specialist. Prior to that, he held key positions at Pilipinas Shell Petroleum Corporation and SHELL Philippines Exploration B.V. His expertise includes managing and maintaining rotating equipment, leading teams, and driving improvements in equipment performance. Glenn’s strong background in mechanical, static, and rotating disciplines makes him a valuable asset in the field of Rotating Equipment and Reliability Engineering.

Sessions

July 3, 2024
(01:30 - 05:00 PM)

""Operationalizing Asset Integrity: A Practical Guide to Identifying and Managing Safety-Critical Equipment and Activities"" (Workshop)

Mr. Daniel "Junjun" Benito Jr.

Lead Asset Integrity Management

Energy Development Corporation

About

Junjun Benito is a highly experienced Lead in Asset Integrity Management at Energy Development Corporation. With over 10 years of expertise in power plant operations, he excels in managing contracts and possesses strong technical knowledge in equipment performance and maintenance. Junjun has led CMMS implementation projects and has a background in network engineering and process improvement. His leadership and experience make him a valuable asset in the field of Asset Integrity Management.

Mr. Wins Bernal
MBA, CAMA

President

Erudite Reliability Services OPC

About

An Asset management and organization development professional who uses consultative and relationship-building skills to educate and to identify opportunities among his clientele. Wins, as he is called by his friends has worked with various multi-national companies for more than 15 years in the areas of Competency Development, Maintenance and Reliability Management, and Organization Development.