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APM LEAD 2025:

SYNERGIZE

Building Asset Value Through Unified Vision
of Finance and Plant Management

Conference & Exhibition

July 28-30, 2025 | SPACE at One Ayala, Makati City, Philippines

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APM LEAD is a conference and exhibition that gathers professionals from various asset-intensive industries to discuss innovations and strategies in Asset Performance Management (APM). The event focuses on enhancing the efficiency and reliability of industrial assets through technology, data-driven solutions, and collaboration. Attendees explore topics such as improving operational performance, reducing downtime, predictive maintenance, and leveraging emerging technologies like AI and IoT. The goal of APM LEAD is to foster knowledge-sharing and partnerships that help industries optimize their assets while addressing broader challenges like sustainability and resource management

WORKSHOPS

FOCUSED DISCUSSIONS & INTERACTIVE LESSONS

PLENARY SESSIONS

CONNECTING EXPERIENCE & EXPERTISE

TECHNICAL SESSIONS

CHOOSE YOUR TOPIC OF INTEREST

EXHIBITION

EMPHASIZE UNIQUE SELLING POINT

2025 ADVISORY COUNCIL

S.Prince

Ms. Shireen Prince

CSAM, MBA, MScENG, BScENG

Chief Asset Management Officer

Aboitiz Power Corporation

T-Goodwin

Mr. Thomas Goodwin

Director of Engineering

Manila International Container Terminal

P.Rolando

Mr. Rolando Paulino III

RME, MBA

Head of Technical Services

Light Rail Manila Corporation

A.Tongco

Dr. Abegail Tongco

PhD

Training, Consulting, and Research Department, Director

People Dynamics Inc.

J.Roy

Mr. Juan Roy

CEO and Founder

Regenerative Transformation Institute

KEYNOTE SPEAKER:

Speaker Photo Place Holder (5)

Ms. Reverie Pure Sapaen

Director IV, Governance Staff - Office of the Director​

National Economic and Development Authority​

R.Pacquiao

Mr. Rolando G. Pacquiao

President and Chief Operating Officer

Hedcor Group

2025 THEME

SYNERGIZE - Finance & Plant Management

2025 ADVISORY COUNCIL

S.Prince

Ms. Shireen Prince

CSAM, MBA, MScENG, BScENG

Chief Asset Management Officer

Aboitiz Power Corporation

A.Tongco

Dr. Abegail Tongco

PhD

Director, Training & Consulting Group

Profiles Group of Companies

V.Cruz

Mr. Voltaire Jerome Cruz

MBA

General Manager-Field Execution Optimization

Shell Shared Services Asia B.V.

T-Goodwin

Mr. Thomas Goodwin

Director of Engineering

Manila International Container Terminal

P.Rolando

Mr. Rolando Paulino III

RME, MBA

Chief Operating Officer

Light Rail Manila Corporation

7

Mr. Toribio Noel Ilao

CSAM, CAMA

Director IV - Bureau of Equipment

Department of Public Works and Highways
(DPWH)

M.Altarejos

Mr. Marco Antonio "Dingdong" Altarejos

RME

Head of Operations

Prime Energy Resource Development B.V.

G. Magadia

Mr. Gener Magadia

CMRP, RME

Senior Reliability Manager

JG Summit Olefins Corporation

J.Mendoza

Mr. Jason Mendoza

CMRP, REE

Reliability Manager

JG Summit Olefins Corporation

G. Pamplona

Mr. Glenn Mark Pamplona

RME

Mechanical Team Lead

Prime Energy Resource Development B.V.

D.Benito

Mr. Daniel Jr. "Junjun" Benito

Asset Integrity Management

Energy Development Corporation

E.Bernal

Erwin Bernal

MBA, CAMA

President

Erudite Reliability Services OPC

Delegate

  • Enhance your plants reliability
  • Foster Valuable Connection
  • Stay updated on cutting edge technologies
  • Increase your value to the company
  • Implement solutions
  • Save on expenses
  • Expand business opportunities
  • Attend a day of workshops
  • Share insights with colleagues
  • Invest in growth
Attend

Speaker

  • Gain recognition from your industry peers 
  • Contribute to the advancement and education of attendees
  • Showcase your work, lessons learned, success stories, results, and expertise
  • Earn course hours toward your industry continuing professional development certifications
  • Complimentary registration to the event for the primary presenter
  • Have your paper published in the Asset IQ Magazine
Present

Sponsor

  •  Speaking opportunity
  • Exhibit your products and services
  • Place your brand all throughout the conference event materials
  • Network and collaborate with the guests on a one-on-one meeting session
  • Have your marketing materials published on all conference websites and social media pages
  • Get access to the post event report with the guest contact details
Exhibit

Sustainable Futures 2024 Highlights

Job Title Attendees

Industry Attendees

Company Attendees

View Event Report

Meet Our Official Sponsors & Partners

2024 SPONSORS

Gold - Rizing
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Luncheon - Nanoprecise
Silver 1_ Hexagon
Silver 2_ Westco (2)
Silver 2_ Westco (3)
Registration - Trigon
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Caltex
RDI
Evoxterra
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Latest Posts

APM LEAD 2025 “Synergize” Program Highlights!

March 18, 2025 – APM LEAD 2025 Executive Summit: Synergize — Building Asset Value through Unified Vision of Finance and Plant Management marked a powerful milestone in aligning strategic financial thinking with operational excellence in asset performance management...
Read More
Exciting Sponsorships Confirmed for APM LEAD Executive Summit – Synergize 2025

Exciting Sponsorships Confirmed for APM LEAD Executive Summit – Synergize 2025

The APM LEAD Executive Summit – Synergize 2025 is shaping up to be a landmark event, bridging the gap between financial and operational strategies in asset-intensive industries. As preparations continue, we are thrilled to announce the confirmed sponsors who will play a crucial role in making this premier event a success...
Read More
APM LEAD 2025: Synergize – Building Asset Value Through United Vision of Finance and Plant Management

APM LEAD 2025: Synergize – Building Asset Value Through United Vision of Finance and Plant Management

APM LEAD 2025 theme for this year is Synergize: Building Asset Value Through United Vision of Finance and Plant Management. This marks the third year of the APM LEAD Conference, following its predecessors Sustainable Futures (2024) and Industry 4.0 (2023). Synergize 2025 focuses on bridging the gap between finance and plant management, advocating...
Read More
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Copyright © 2024 APM LEADCon

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Copyright © 2024 APM LEADCon

S.Prince

Ms. Shireen Prince,
CAMA, MBA, MScEng, BSc Eng

Chief Asset Management Officer

Aboitiz Power Corporation

About

Engr. Shireen Prince, FaCSAM, MBA, MScEng, is a distinguished leader in asset management with over 20 years of experience in the power generation and energy industries. As Chief Asset Management Officer at Aboitiz Power, she specializes in developing and executing strategies to optimize asset performance, extend equipment lifespan, and minimize downtime. Shireen has overseen lifecycle and performance management for fleets comprising 87 thermal units and established assurance methodologies rooted in WANO and EPRI principles. With a robust background in technical services and large-scale operations, she is recognized for driving operational excellence and advancing industry standards in asset management.

Sessions

July 5, 2024
(09:00 - 10:15 AM)

"Enhancing Asset Reliability to Foster Industry Innovation and Infrastructure (SDG 9)" (Plenary Session 4)

T-Goodwin

Mr. Thomas Goodwin

Director, Technical Asset Management for APAC and Philippines

International Container Terminal Services, Inc.

About

Tom Goodwin is a seasoned professional in the maritime industry, with extensive experience in port operations. His adeptness at handling pressure while prioritizing safety and cost-efficiency stems from years of practical engagement in various port environments. Tom’s proficiency in implementing new procedures and facilitating change underscores his organizational skills and adaptability. His collaborative nature fosters effective teamwork and synergy within diverse operational settings. Currently serving as the Director Technical Asset Management for APAC and Philippines, ICTSI, Tom continues to leverage his expertise to drive excellence and innovation in port engineering practices.

Sessions

July 4, 2024
(09:00 - 10:15 AM)

"Enhancing Sustainable Asset Management Through Data Analytics " (Plenary Session 2)

P.Rolando

Mr. Rolando Paulino III,
RME, MBA

Head of Technical Services

Light Rail Manila Corporation

About

Rolando J. Paulino III is the Head of Technical Services at Light Rail Manila Corporation, bringing over 20 years of experience in engineering, procurement, and maintenance, primarily in the oil and gas industry. A seasoned mechanical engineer and skilled executive, he excels in managing large-scale maintenance operations and strategic procurement initiatives. Renowned for his transformative leadership, Rolando revitalizes underperforming teams through servant leadership and a commitment to continuous improvement. His exceptional balance of technical expertise and commercial acumen has positioned him as a dynamic leader driving operational excellence and innovation in every role he undertakes.

Sessions

July 5, 2024
(09:00 - 10:15 AM)

"Enhancing Asset Reliability to Foster Industry Innovation and Infrastructure (SDG 9) " (Plenary Session 4)

A.Tongco

Ms. Abegail Tongco,
PhD

Training, Consulting, and Research Department, Director

People Dynamics Inc.

About

Abegail Pulma Tongco, PhD has been in the HR and OD practice for 20 years. As an HR and OD consultant and trainer; she has been exposed to companies in the banking and finance, BPO, KPO, energy, water utility, academe, food and beverage, manufacturing, construction and engineering, website and software development, architectural and engineering consulting, real estate development, mining, hospitality, printing and publishing industries. She has implemented consulting projects for GOCCs, national government agencies and local government units, as well.

Sessions

July 3, 2024
(10:45 - 12:00 NN)

"Policy, Partnerships, and Performance: Collaborative Frameworks for SDG Progress" (Plenary Session 1)

J.Roy

Mr. Juan Roy

CEO and Founder

Regenerative Transformation Institute

About

Jun Roy is a distinguished leader in organizational development, business strategy, and quality management, bringing over 25 years of experience in talent development and corporate transformation. As President of the Regenerative Transformation Institute and Vice Chair of the Philippine Society for Talent Development, he is a leading voice on regenerative transformation and sustainability culture. With expertise in HR, corporate performance, and strategy facilitation, Jun has guided organizations in the Philippines and the Middle East. His leadership in quality culture transformation and business strategy makes him a valuable addition to the APM LEADCon Advisory Council, driving innovation and industry growth.

Sessions

July 3, 2024
(10:45 - 12:00 NN)

"Policy, Partnerships, and Performance: Collaborative Frameworks for SDG Progress" (Plenary Session 1)

Speaker Photo Place Holder (5)

Ms. Reverie Pure Sapaen​

Director IV, Governance Staff - Office of the Director​​

National Economic and Development Authority​​

About

Atty. Reverie Pure Garcia Sapaen is Director IV of the National Economic and  Development Authority-Governance Staff. She specializes in policy review and  formulation, as well as monitoring and assessing of governance and SDG  frameworks of the Philippine Development Plan.  

She is the Head of the Secretariat to the DBCC’s Subcommittee on Sustainable  Development Goals, and Head of the Secretariat to the Inter-agency Committee on  Good Governance. 

She served as the legal focal for Build-Operate-Transfer (BOT), Public–Private  Partnership (PPP), and Joint Venture (JV) matters from 2011-2018.  

She is a Lee Kuan Yew Senior Fellow in Public Policy. She is an LlB graduate of the  San Beda College of Law, Mendiola, Manila; and a Political Science graduate of UP  Diliman. 

She was a litigation lawyer at De Leon and Desiderio Law Office prior to joining the  NEDA in 2011.

R.Pacquiao

Mr. Rolando G. Pacquiao​

President and Chief Operating Officer​

Hedcor Group​

About

Rolando Pacquiao is marked on his relentless pursuit of innovation and a deep commitment to
addressing pressing challenges. Armed as an Electronics and Communications Engineer, he is at
the forefront of transformative developments in the fields of food and energy.
Under Pilmico Foods Corporation, he started as an Instrumentation and Control Systems Engineer
in 1996. That same year, he joined the Flour Mill Manufacturing and Operations Management
conference in Cremona Italy. It was in 2001 when he was awarded as Best Employee, and was
then promoted as a Yeast Production Manager the year after.
As his role expanded further as a Feedmill Production Manager in 2007, so is his business acumen.
He was a delegate in conferences in the United States of America namely the Animal Feed
Manufacturing and Operations Management in Kansas State University; and the Feed Mill Plant
Operations in Land O’Lakes Purina Feeds LLC. It was in his leadership that the food operation
shifted to PLC/SCADA.
Because of his strong desire to be part of the green energy solution, he ventured to Hedcor as the
Vice President for Mindanao Operations in 2011, then as the Vice President for Operations in 2017.
Since 2021, he serves as the President and COO of Hedcor Group where he revolutionizes the
automation of power plants’ operations, and pursues significant growth in its renewable energy
generation portfolio.

V.Cruz

Mr. Voltaire Jerome Cruz,
MBA

General Manager-Field Execution Optimization

Shell Shared Services Asia B.V. (Technical Asset Operations)

About

Mr. Voltaire Cruz the General Manager of Field Execution Optimization at Shell Shared Services Asia B.V., brings a wealth of expertise and leadership to the table. With a collaborative, integrative, and action-oriented mindset honed over 25 years, he’s adept at optimizing asset management strategies. Cruz is known for his unwavering commitment to safety and his track record of delivering exceptional plant reliability and availability while controlling costs effectively. His tenure at Shell Shared Services Asia B.V. underscores his dedication to driving operational excellence and efficiency in the energy sector, making him an invaluable asset to the organization.

Sessions

July 4, 2024
(09:00 - 10:15 AM)

"Enhancing Sustainable Asset Management Through Data Analytics " (Plenary Session 2)

7

Mr. Toribio "Noel" Ilao

Director

Department of Public Works and Highways of the Philippines

About

Engineer Toribio Noel L. Ilao is an accomplished professional with expertise in physical asset management and engineering. He served as a Professional Physical Asset Management Advisor for the Department of Public Works and Highways (DPWH) for over three years before becoming the Director IV of the Bureau of Equipment (BOE) at the age of 38, the youngest ever appointed in DPWH’s history. He revamped DPWH’s fleet and facilities management program, focusing on Strategic Asset Lifecycle Management. He also improved the DPWH Dredging Operations using sound management and engineering approaches. Engineer Ilao holds a Bachelor’s degree in Mining Engineering and is pursuing a Master’s in Innovation and Management. He has undergone leadership and technical training programs at renowned institutions, including the University of Oxford and MIT. His diverse background and commitment to continuous growth make him a highly accomplished professional.

Sessions

July 4, 2024
(09:00 - 10:15 AM)

"Enhancing Sustainable Asset Management Through Data Analytics " (Plenary Session 2)

July 4, 2024
(01:00 - 02:15 PM)

"Circular Economy and Waste Minimization in Asset Management " (Plenary Session 3)

M.Altarejos

Mr. Marco "Dingdong" Altarejos

Head of Operations

Prime Energy Resources Development, BV

About

Engr. Dingdong has more than 2 decades of experience in the energy industry. A Certified Technical Authority (TA2) in MRTA (Maintenance Reliability and Turn Around). His subject matter expertise include Causal Learning investigations, Asset Management, Reliability/Risk based management.

Sessions

July 5, 2024
(09:00 - 10:15 AM)

"Enhancing Asset Reliability to Foster Industry Innovation and Infrastructure (SDG 9)" (Plenary Session 4)

G. Magadia

Mr. Gener Magadia
CMRP, REE

Snr. Reliability Manager

JG Summit Olefins Corporation

About

Gener Magadia is a highly experienced Certified Maintenance Reliability Professional (CMRP) with 30 years of expertise in maintenance and reliability improvement initiatives across various chemical industries. He has held positions as an instrumentation and controls engineer, automation engineer, and maintenance reliability professional. Currently serving as the Sr. Reliability Manager at JG Summit Olefins Corporation, Gener oversees the daily activities of the Reliability Engineering, Condition Monitoring, and Asset Integrity teams within the Maintenance Division. His extensive experience spans process instrumentation, automation, project engineering, and implementing maintenance process and plant reliability improvement projects.

J.Mendoza

Mr. Jason Mendoza
CMRP, REE

Reliability Manager

JG Summit Olefins Corporation

About

A certified maintenance and reliability professional (CMRP) with 22 years of experience in the Petrochemical Industry. Currently, the Reliability Manager of JG Summit Olefins Corporation who leads RCA, Asset Criticality, RCM and PMO Agile Projects. Advocates learning and shares his knowledge and experience though training and consulting.

Presently, the VP- External and a member of the board of directors of AMRPP, Association of Maintenance and Reliability Practitioners of the Philippines.

Sessions

July 5, 2024
(09:00 - 10:15 AM)

"Enhancing Asset Reliability to Foster Industry Innovation and Infrastructure (SDG 9)" (Plenary Session 4)

G. Pamplona

Mr. Glenn Mark Pamplona
RME

Mechanical Team Lead

Prime Energy Resources Development, BV

About

Engr. Glenn Pamplona is a highly skilled Rotating Equipment and Reliability Engineering Specialist with over 14 years of experience in the energy industry. Currently, he works at Prime Energy as a Rotating Equipment and Reliability Engineering Specialist. Prior to that, he held key positions at Pilipinas Shell Petroleum Corporation and SHELL Philippines Exploration B.V. His expertise includes managing and maintaining rotating equipment, leading teams, and driving improvements in equipment performance. Glenn’s strong background in mechanical, static, and rotating disciplines makes him a valuable asset in the field of Rotating Equipment and Reliability Engineering.

Sessions

July 3, 2024
(01:30 - 05:00 PM)

""Operationalizing Asset Integrity: A Practical Guide to Identifying and Managing Safety-Critical Equipment and Activities"" (Workshop)

D.Benito

Mr. Daniel "Junjun" Benito Jr.

Lead Asset Integrity Management

Energy Development Corporation

About

Junjun Benito is a highly experienced Lead in Asset Integrity Management at Energy Development Corporation. With over 10 years of expertise in power plant operations, he excels in managing contracts and possesses strong technical knowledge in equipment performance and maintenance. Junjun has led CMMS implementation projects and has a background in network engineering and process improvement. His leadership and experience make him a valuable asset in the field of Asset Integrity Management.

E.Bernal

Mr. Wins Bernal
MBA, CAMA

President

Erudite Reliability Services OPC

About

An Asset management and organization development professional who uses consultative and relationship-building skills to educate and to identify opportunities among his clientele. Wins, as he is called by his friends has worked with various multi-national companies for more than 15 years in the areas of Competency Development, Maintenance and Reliability Management, and Organization Development.