Susan Lubell’s Keynote Sets the Stage for Integration and Excellence at APM LEAD 2025 Synergize
Susan Lubell, Chair of the World Partners in Asset Management (WPiAM), officially opened the APM LEAD 2025 Executive Summit: Synergize with a dynamic keynote address that called on industry leaders to bridge the gap between finance and operations through effective asset management.
A Unified Vision for Financial and Operational Alignment
In her opening remarks, Lubell welcomed attendees to what she described as a “pinnacle gathering” of industry experts, leaders, and asset professionals. Her address centered on a message of strategic alignment:
“Whether you’re an asset management professional, a finance leader, an operational leader, or an executive decision-maker, the ability to integrate financial strategies with operational practices can unlock significant value for your organization.”
Lubell emphasized that asset management should no longer be treated as a technical silo, but rather as an integral function of corporate strategy and financial planning. When properly integrated, she said, organizations can optimize lifecycle decisions, minimize costs, improve efficiency, and enhance risk management.
WPiAM’s Global Leadership in Asset Management
Representing WPiAM, a global authority in asset management, Lubell showcased the organization’s continued leadership in elevating standards and promoting professional excellence. She introduced WPiAM’s Certified Asset Management Assessor (CAMA) certification as a globally recognized credential that validates expertise and builds professional credibility.
“Certification not only enhances our credibility but instills confidence in clients, employers, and colleagues alike. It’s proof that we possess the skills to lead in this space.”
Three Strategic Enablers of Integration
To overcome persistent barriers like siloed departments and data fragmentation, Lubell outlined three key strategies:
- Improved Communication
Regular cross-functional meetings to align goals, budgets, and investment plans. - Integrated Data Systems
Enterprise software that provides a unified view of asset performance and financials. - Training and Education
Cross-functional learning to build mutual understanding between finance and operations.
These, she noted, are essential to achieving proactive, value-driven asset management.
Reframing the Role of Asset Managers
Lubell emphasized a shift in perception: asset managers are no longer just technical experts—they are strategic partners in business planning and value creation.
“Collaboration between finance leaders and asset managers is no longer optional—it’s a necessity.”
She called for comprehensive asset investment plans and integrated decision-making frameworks that support overarching business goals across the full asset lifecycle.
A Call to Action
As she concluded, Lubell left the audience with a clear challenge:
“Reflect on how your organization can better align finances and operational excellence—whether it’s through strategic collaboration, adopting new technologies, or investing in professional certification. The key to success lies in integration and continuous improvement.”
WPiAM’s presence and leadership at APM LEAD 2025 Synergize reinforced its mission to shape the future of asset management globally—and Susan Lubell’s keynote delivered both the inspiration and the roadmap to get there.
Get more involved and join us this July 28-30, 2025
at the SPACE, One Ayala, Makati City, Philippines
APM LEAD 2025 Conference & Exhibition:
Synergize – Building Asset Value through Unified Vision of Finance and Plant Management
